Rethinking the way we give gifts

Gift-giving has been an age-old practice and has evolved to fit different traditions and cultural norms over time. They were given on special occasions to display one’s affection or as incentives and rewards. But over time, this wholesome practice has turned into a well-oiled machine of consumerism. We, as consumers have turned to practices such as giving gifts that often lay collecting dust on forgotten basements or landfills. Not only has this act of thoughtfulness turned into a shallow expression of instantaneous gratification but has also led to a lot of unutilized or underutilized products, hence wasted material. Let’s look