Image by Jeff Juit from Pixabay A message to buy less from a producer is quite rare and far from the norm. Usually, when we are browsing for a new product, we are bombarded with buzzwords from influential marketing campaigns touting how their products are leaner, greener, and cleaner than the rest. The fact that greenwashing has become an apparent trend is not even denied by corporations anymore. According to a Harris Poll survey recently commissioned by Google Cloud, 58% of executives polled across 16 countries admit that their organization has overstated its sustainability efforts. Leading us to the question, How do we