Some things we buy stay with us for years. Others, we use once and forget.

Home / Some things we buy stay with us for years. Others, we use once and forget. How do we access what we require, without locking resources into cupboards, garages, or landfills? From power tools and garden equipment to camping gear and kids’ toys, most products spend more time sitting idle than serving a purpose. Tool libraries, […]
Every celebration glows bright and fades beneath what it leaves behind.

Home / Every celebration glows bright and fades beneath what it leaves behind. Mountains of wrapping paper, ribbons, and packaging tell a quiet story of what gets unwrapped and left behind. Behind the sparkle lies a larger system, where forests are cut down, energy is spent, and billions are poured into products that often end up unused. […]
The Rise of Shared-Use Design

Home / The Rise of Shared-Use Design What if products created more value after each use, not less? Shared-use models are now emerging as a practical lever for optimising resource use. The logic is simple: products designed to last, be repaired, or to be used across multiple life cycles (and users) to unlock its potential […]
Why Repair Still Matters.

Home / Why Repair Still Matters. We live in a world where upgrading feels easier than repairing. But every time we choose to fix rather than replace, we extend the story of the things we own—and reduce waste that would otherwise end up in landfill. A repaired phone, appliance, or garment not only saves money; […]
Oh my god bro, why is there a box, in a box and another box?

Home / “Oh my god bro, why is there a box, in a box and another box?” This is what I heard from the living hall when my 9-year-old started taking off packaging of some small electronic items I received via post. What I saw what he was unpacking, yes, you could reasonably say that it was over packaged. While […]
We have good intentions, but do we have what it takes to functionally run a circular economy?

Home / Newsletter We have good intentions, but do we have what it takes to functionally run a circular economy? How many of us reach the point where our well-functioning kettle or toaster (or even washing machine or oven) is suddenly out of order—and all we really want is for it to be repaired? This […]
We can’t afford to shift what we procure to buy sustainable or circular products

Home / We can’t afford to shift what we procure to buy sustainable or circular products when we hear this, the real underlying question is: Can we afford not to? Most procurement teams get stuck in the same loop: – Chase the lowest unit price – Replace. repeat. dispose. They they focus on the main budget alloacted to purchase the product, not costs spent when it travels through […]
Many product solutions are designed around an important assumption: that people will use products exactly as intended.

Home / Many product solutions are designed around an important assumption: that people will use products exactly as intended. But what does that actually mean in practice? It often means assuming that reusable items will be: – used frequently and consistently over long periods – returned, stored, or carried without friction – cared for in ways that preserve their durability […]
We want to be sustainable – right? Let’s move away from plastic

Home / We want to be sustainable – right? Let’s move away from plastic We see this a lot in packaging decisions: teams assume that choosing a material perceived as sustainable automatically lowers impact. But packaging doesn’t work that way. Different materials stress the system in different places: – Paper bags often come with higher water and energy use in production […]
Boxing day – How it started and how it is going?

A lot of us are fortunate to enjoy the day following Christmas as a holiday, and in Commonwealth countries we call it the “Boxing Day”. The history of boxing day is no different to what its name implies. It was once a day where masters let servants’ box leftover food from Christmas for themselves and […]