Why aren’t buyers choosing your product?
CONCEPT PAPER Why aren’t buyers choosing your product? Home / Clean products gain market traction by delivering clear customer value, beyond technical performance or environmental benefits. Successful adoption requires understanding buyers, procurement criteria, perceived risks, and business needs. Market development should begin before launch, shaping value propositions, partnerships, distribution, and commercial strategies. The clean economy’s […]
Why aren’t buyers choosing your product?
Home / Circular isn’t always enough to drive adoption. Buyers also care about trust, risk, cost, convenience, availability and how easily the product fits into the way they already buy. 100
Australian Institute of Company Directors
Home / Back The conversations that reach the boardroom are the ones that drive action — with conscious commitment. There were many conversations that sparked at the Climate Governance Forum, organised by Australian Institute of Company Directors last week. But one point in particular grabbed my attention. Climate transition seems to be receiving disproportionately less attention in […]
Why do promising pilot projects often struggle during industrial scale-up?
Home / Back Why do promising pilot projects often struggle during industrial scale-up? Many clean economy innovations perform well in pilot trials. But why do they often encounter unexpected challenges when moving to industrial production? Supply chain mapping, modelling and visualisation help identify vulnerable points and allows the company to develop sourcing strategies and inventory […]
Leadership Award at the 2026 Women of Colour in STEM Awards
Home / Back Honored to be named a finalist for the Leadership Award at the 2026 Women of Colour in STEM Awards and looking forward to the event. Proud to represent Anvarta Pty Ltd alongside an inspiring group of women who are leading change across STEM. Zohara Lassi, Faezeh Karimi, Kylie Lim, Baohua Jia, Prakriti Mateti […]
Beauty of repair and rebuilding
Home / Back Beauty of repair and rebuilding is “You don’t to return to where you are, you can build from where you are” (and be uniquely different and move beyond ! Learnings from Kintsugi… Original post by: Thriving Studio Some things break. Some things change us. Kintsugi is the Japanese art of repairing broken […]
Buying behaviour shapes market success
Home / Back Buying behaviour shapes market success long before product performance is evaluated. Commercial success for clean economy products begins with understanding buying behaviour. If your market strategy doesn’t reflect how customers buy, even the best product can struggle to gain adoption. Facebook X-twitter Youtube Linkedin 100
Making circularity a shared journey
Home / Back Delighted to have contributed to the next Webinar session of the EU Webinar Series on Circular Economy in Southeast Asia, sharing perspectives on advancing circular economy frameworks from regional ambition to national implementation. Southeast Asian economies are not simply emerging; they are advancing rapidly and taking an increasingly important place in the […]
Every year, governments spend billions managing waste.
Home / Back Why are governments paying to manage waste that should never have been created? Every year, governments spend billions managing waste. Collection. Transport. Landfill. Environmental remediation. These costs continue to rise, yet they create little long-term economic value. A circular economy shifts the focus upstream. Instead of investing more resources in managing waste, […]
Times have changed
Home / Back Times have changed, Circularity has become a conversation stopper. This is a common input from circular economy practitioners at the moment. But we need to ask ourselves: why? Economic conditions are tough. Budgets are under pressure, customers are scrutinising every decision, and businesses need to deliver more value with less than ever. […]