If you’ve tried sourcing sustainable or circular solutions lately, chances are you’ve run into this.
– Limited product visibility
– Suppliers not aligned with your needs
– Traditional procurement processes getting in the way
But here’s the truth:
It’s not that circular solutions don’t exist.
It’s that our current way of buying doesn’t create the right environment for them to emerge.
– Buyers say: “We can’t procure what’s not available.”
– Suppliers say: “No one’s asking for it.”
And just like that, we’re stuck.
To change this, we need to rethink how we engage the market:
✔ Engage suppliers before specs are locked in
✔ Clearly articulate your circularity and decarbonisation goals
✔ Share the risk—longer contracts, co-investment, or flexible pricing
Because innovation doesn’t come from sourcing what’s already available.
It comes from collaborating to create what’s possible.
Want to unlock real circular innovation in your supply chain?
We’re helping teams bridge that exact gap.
Check the link in the comments to learn more.
