Boxing day – How it started and how it is going?

Picture of gift boxes on Boxing Day used at Anvarta

A lot of us are fortunate to enjoy the day following Christmas as a holiday, and in Commonwealth countries we call it the “Boxing Day”. The history of boxing day is no different to what its name implies. It was once a day where masters let servants’ box leftover food from Christmas for themselves and […]

Buy Less Demand More

Image by Jeff Juit from Pixabay A message to buy less from a producer is quite rare and far from the norm. Usually, when we are browsing for a new product, we are bombarded with buzzwords from influential marketing campaigns touting how their products are leaner, greener, and cleaner than the rest. The fact that greenwashing has become […]

Looking at Preowned Goods in a New Light

We often drift to purchasing something new and shiny, fresh off the shelves, when we think of buying something. Retail and advertising industry techniques are also made to influence us into purchasing “unused” and “unopened” products by offering a perfect, clean look and an unboxing experience tailor-made to entice and excite us. With such a mindset […]

Rethinking the way we give gifts

Gift-giving has been an age-old practice and has evolved to fit different traditions and cultural norms over time. They were given on special occasions to display one’s affection or as incentives and rewards. But over time, this wholesome practice has turned into a well-oiled machine of consumerism. We, as consumers have turned to practices such […]