Buying behaviour shapes market success
Home / Back Buying behaviour shapes market success long before product performance is evaluated. Commercial success for clean economy products begins with understanding buying behaviour. If your market strategy doesn’t reflect how customers buy, even the best product can struggle to gain adoption. Tags – Circular procurement, Innovation procurement, Organisational Strategy, Strategy, Supply chain redesign […]
Times have changed
Home / Back Times have changed, Circularity has become a conversation stopper. This is a common input from circular economy practitioners at the moment. But we need to ask ourselves: why? Economic conditions are tough. Budgets are under pressure, customers are scrutinising every decision, and businesses need to deliver more value with less than ever. […]
Businesses think more than twice in taking action towards change
Home / Back At times like this, where businesses think more than twice in taking action towards change, we tend to think that it is (mostly) the government influce through regulatory action that push a circular economy – In other words there is a perception that it is the main driver. But often indirect influence can be even […]
On paper, carbon markets are brilliant
Home / On paper, carbon markets are brilliant: On paper, carbon markets are brilliant: put a price on pollution, fund solutions like protecting forests or building solar farms, and funnel billions into climate action. Some see them as a bridge to deep decarbonisation; others argue they’ve become a pay-to-pollute loophole. Carbon credits can play a […]
Is Trust the Critical Factor in Carbon Markets?
Home / Is Trust the Critical Factor in Carbon Markets? Carbon markets carry significant potential to accelerate decarbonization. Their impact, however, depends on strengthening trust among all stakeholders. 1️⃣ Consumers are raising the bar — they expect companies to use offsets responsibly, alongside measurable progress in reducing emissions. 2️⃣ Businesses, on the other hand, are […]
We begin life surrounded by gifts, soft toys, tiny clothes, the colors of care.
Home / We begin life surrounded by gifts, soft toys, tiny clothes, the colors of care. They mark our beginnings, then slowly fade into drawers, boxes, or forgotten corners of memory. As we grow, the practice of giving grows to, but so does its impact. Each year, new things are bought, wrapped, and stored while […]
Some things we buy stay with us for years. Others, we use once and forget.
Home / Some things we buy stay with us for years. Others, we use once and forget. How do we access what we require, without locking resources into cupboards, garages, or landfills? From power tools and garden equipment to camping gear and kids’ toys, most products spend more time sitting idle than serving a purpose. Tool libraries, […]
Every celebration glows bright and fades beneath what it leaves behind.
Home / Every celebration glows bright and fades beneath what it leaves behind. Mountains of wrapping paper, ribbons, and packaging tell a quiet story of what gets unwrapped and left behind. Behind the sparkle lies a larger system, where forests are cut down, energy is spent, and billions are poured into products that often end up unused. […]
Many product solutions are designed around an important assumption: that people will use products exactly as intended.
Home / Many product solutions are designed around an important assumption: that people will use products exactly as intended. But what does that actually mean in practice? It often means assuming that reusable items will be: – used frequently and consistently over long periods – returned, stored, or carried without friction – cared for in ways that preserve their durability […]
Market development for innovations
We support startups and innovators in scaling their sustainable products and services, providing market insights, networking, and go-to-market strategies. Our services include: